Posts Tagged ‘self promotion’

three innovative ways to market yourself

April 1st, 2010

Social networking has become an effective way to get attention and job leads but few people use social networking to get a job. So stand out from the crowd and expand your online social network. Get on Facebook and Linked In and friend everyone you know or have ever met. Send personalized notes to all your networked friends mentioning you are looking for any kind of work in whatever fields you have experience in. Don’t ever ask directly for a job on your social network because that puts people on the spot; instead ask for referrals and job leads. Most people want to help people they know who ask nicely so you should be pleasantly surprised at the responses.

Volunteering is another effective way to get serious positive attention in a job search. To volunteer and get results, first make a list of the top five businesses you really want to work at. Next walk into each of these businesses and offer to work for free for a week or two. Make it clear that the company has no obligation to hire you. The only commitment you are asking for is an honest recommendation letter at the end. If you prove yourself on the job, most companies will go to great lengths to hire you permanently since you showed such initiative. You are unlikely to make it through the list of five businesses before getting a job with this plan.

Or consider following the lead of Robert Dubois. A fifty-something website and graphic designer living in the small lakeside town of Penticton, British Columbia, Robert spent four months sending out resumes with out getting a single interview. Believing that if you do the same things over and over you get the same results, Robert decided to try a new tactic.

Robert set up a booth in the local shopping mall with big signs promoting his experience and skills. One sign stated he is the “best employee in Penticton”. When the TV crew showed up to interview him for the evening news they found Robert spending his day talking to passersby about his job quest and making new friends. Between the mini-resumes Robert was handing out and the region wide TV exposure it seems quite unlikely that Dubois will be jobless much longer.

So get out and do something really innovative in your job search. Maybe your competition sitting at home will get to see you on TV getting the job you really want.